Bushells Blue Label Tea: Bushells Tea Factory
Clip 1: Bushells tea factory
4 min 26 sec
Taken from the advertisement Bushells Blue Label Tea: Bushells Tea Factory (c1925)
Original title classification not rated – this clip chosen to be PG
Availability of the complete title
Please note: this clip is silent
Curator’s clip description
This Bushells Tea cinema advertisement from approximately 1925 uses a documentary style to show the process of producing it from the harvesting of leaves to a tea party in a garden.
It begins with a woman picking tea leaves, the leaves are then packed into chests, then sent to the Factory. We see the tea in the mixer and blender; tannin dust is removed; the package is folded by a machine then filled with tea. The package is sealed.
A group of women enjoy drinking at a tea party and the advertisement ends with a close up of the Bushells Tea Blue Label product.
Curator’s notes
This silent black-and-white cinema advertisement takes the form of an industrial documentary by showing the process of tea making from the picking of leaves, to harvesting and packaging.
Intertitles are used to link each stage of the process and provide additional information.
The Bushells Blue Label Tea is pictured at the bottom of each intertitle. The repetition helps to commit the packaging to memory so it is top of mind at the point of purchase.
Elizabeth Taggart-Speers, curator
