0 min 31 sec

Taken from the advertisement Berlei Underwear TV Advertisement: Sarong Body Magic (1968)

Original title classification not known – this clip chosen to be G

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Curator’s clip description

A woman’s voice-over accompanies a figure seen from the waist down wearing a Berlei ‘Sarong Body Magic’ girdle. Two versions of the girdle – a pant and panty girdle – are shown on the figures. As the girdle adjusts to fit the figure that wears it, the voice-over says it ‘controls and smooths you everywhere’.

Curator’s notes

The deliberate choice of either a male or female voice-over is one of the devices used by advertisements to further target their audience. Here, a calm woman’s voice speaks directly to the female audience and helps create an identification which aims to successfully market the Berlei product.

Lauren Williams, curator

australian screen