Berlei Underwear Cinema Advertisement: Sarong
Clip 1: Golfing sarong
0 min 18 sec
Taken from the advertisement Berlei Underwear Cinema Advertisement: Sarong (1950)
Original title classification not known – this clip chosen to be G
Availability of the complete title
Curator’s clip description
A woman dressed in golfing attire practices her golf swing as a female voice-over explains the features of the ‘Sarong’ girdle the woman is wearing beneath her clothes. The action freezes as the camera zooms in and ‘sees through’ the woman’s outer clothing to reveal the girdle and how comfortable, flexible and flattering it is.
Curator’s notes
The use of zooming in to reveal the girdle under the woman’s clothes gives a practical understanding of how the girdle works and how it supports and flatters the figure.
Lauren Williams, curator







