Australia Post – We Deliver 3

Clip 2: Lettergram

0 min 15 sec

Taken from the advertisement Australia Post – We Deliver 3 (1988)

Original title classification G – this clip chosen to be G

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Availability of the complete title

Curator’s clip description

This is an Australia Post television commercial (TVC) promoting the organisation’s new corporate image and its Lettergram service.

Curator’s notes

This 15-second ‘We Deliver’ corporate image commercial promotes the Lettergram service. The TVC shows a Lettergram being requested and delivered to an Anglo-Australian couple celebrating their golden wedding anniversary. An Australia Post electronic mail operator of South-Asian background takes the request and types up the message. The commercial cleverly links the long-standing cultural tradition of communicating congratulatory wishes by hand-delivered message (previously via the telegram, now via the Lettergram) with Australia Post’s own new culture – its corporate identity, its multicultural workforce serving a multilingual community, and its state-of-the-art, high tech methods.

Adrienne Parr, curator

australian screen