Australia Post – We Deliver 1

Clip 2: Postcode squares

1 min 0 sec

Taken from the advertisement Australia Post – We Deliver 1 (1988)

Original title classification G – this clip chosen to be G

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Availability of the complete title

Curator’s clip description

This is an Australia Post television commercial (TVC) promoting the organisation’s new corporate image and its new electronic systems of sorting mail.

Curator’s notes

This 60-second ‘We Deliver’ corporate image commercial promotes correct envelope addressing, using the postcode squares. Australia Post has always had a legislated monopoly on the delivery of standard letters, and streamlining and minimalising standard mail sorting expenses has always been a high priority. The organisation relies heavily on its clients – in the case of this ad, the public – to assist its efforts in this respect.

Adrienne Parr, curator

australian screen