Australia Post – Lettergram

Clip 2: Dictionary

0 min 15 sec

Taken from the advertisement Australia Post – Lettergram (1988)

Original title classification G – this clip chosen to be G

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Availability of the complete title

Curator’s clip description

This is an Australia Post television commercial (TVC), promoting the Lettergram service as a replacement for the telegram service.

Curator’s notes

This TVC was produced for Australia Post by McCann Erickson and Zap Productions, and on-lined on 3 August 1988 at VTC (now part of the Omnilab Media Group). Part of a set of three ads for Lettergram, it sought to re-establish the market previously occupied by the telegram.

Adrienne Parr, curator

australian screen