Australia Post – Animation (c1988)
Synopsis
This is a set of five Australia Post animated television advertisements, produced between October 1988 and June 1989.
Curator’s notes
In the period leading up to Australia Post becoming a Government Business Enterprise in 1989, the organisation contracted a number of different advertising agencies to produce a range of television commercials. The commercials, promoting both Australia Post’s new corporate identity and its range of products and services, were a means of contending with the organisation’s increased accountability and its new exposure to competition. Throughout all the campaigns, animation was not a preferred genre of commercial employed by the agencies. However this small collection of animated ads shows a cross section of approaches, and highlights animation’s effectiveness at communicating simple messages with a minimum of fuss.
Original aspect ratio: 4 x 3 (TV)
Original censorship rating: G
| Production company | Clemengers Melbourne |
|---|---|
| McCann Erickson | |
| RIP | |
| THEM | |
| Zap Productions |
have teacher’s notes.
